What we are:
On-trend, youthful pieces to mix-and-match, allowing you to curate your style and wardrobe. An edited variety and limited quantities ensure you will find something truly unique each time you shop.
Who we are:
Sisters, Teresa and Ashlie O'Day, who have a love for fashion and hold the belief that beautiful clothes should be accessible. Proper & Prim opened in Fargo in 2010, followed by the Minneapolis location in 2014.